Pure Forming Firm Hold Texture Control Paste 85g

KEY FEATURES AND BENEFITS

• Delivers a firm hold with a natural shine for all-day styling.

• Enhances definition, texture, and volume, creating a fuller appearance.

• Controls frizz while providing a soft, pliable hold.

• Ideal for choppy, twisted shapes or defining curls.

HOW IT WORKS

Pure Forming Paste provides firm, flexible control to style and shape hair effortlessly. Its re-mouldable formula allows you to create texture and movement with a natural finish, making it perfect for undone, tousled styles or structured looks. The paste also adds volume and controls frizz, ensuring your hair stays in place while looking fuller and defined.

WHO IT’S FOR?

Ideal for anyone looking to add texture, definition, and hold to their hairstyle. Suitable for all hair types, especially those seeking to create undone, natural styles or sharp, choppy looks with volume.

SPOTLIGHT

• Firm Hold Agents: Provide long-lasting style without stiffness.

• Flexible Formula: Allows re-mouldable, touchable styles.

• Anti-Frizz Technology: Keeps hair smooth and manageable throughout the day.

HOW TO USE

1. Scoop a small amount of paste into your hands.

2. Rub between palms to activate.

3. Apply to dry or damp hair, working through evenly.

4. Style as desired for texture, definition, or volume.

INGREDIENTS

Aqua (Water), Petrolatum, Microcrystalline Wax, Paraffin Wax, Polyquaternium 11, Ceteareth 20, Cera alba (bees wax), Glycerin, Copernicia Cerifera (Carnauba) Wax, Oleth 5, VP / VA Copolymer, Ricinus communis (Castor) Oil, Glyceryl Oleate Citrate (and) Caprylic/Capric Triglyceride, Lanolin, Isopropyl Myristate, Polysorbate 20, Euphorbia Cerifera (candelilla) wax, Propylene Glycol (and) Diazolidinyl Urea (and) Iodopropynyl Butylcarbamate, Dimethicone, PEG-40 Hydrogenated Castor Oil, Parfum, Eugenol, Cinnamal, Geraniol, Linalool, Benzyl Benzoate, Citronellol, Limonene, Coumarin, CI19140, CI14720, CI42090.